10 Conscious Denim Brands To Keep In Mind For Your Next Buy.

Women’s jeans have the highest water footprint and third highest carbon footprint of any piece of clothing in Europe. The average pair of jeans uses 50 to 60 litres of water during the washing process, and some can use up to 100 litres. Globally, less than 1% of used clothing is currently recycled into new clothing, while fast fashion often ends up in landfill after just a few wears. The production process is also wasteful, with excess, offcut and oversupplied fabrics typically destroyed.

I’ve listed 10 conscious denim brands right below to keep in mind next time you want to treat yourself with some fresh denim. There are some pretty cool brands out there that will look great on your bum while doing the best they can to do good for our little planet.

1… DL 1961

Each pair of their jeans is made from ethically sourced cotton, and water efficient natural fibers. They also work with globally-recognized, eco-friendly factories. In 2018, they saved approximately 50 million gallons of water through their on-site recycling plant and efficient machinery. They also contributed nearly 5,000 pounds of excess fabric to FABSCRAP, a non-profit that upcycles commercial textiles. In doing so they saved 73,102.70 pounds of CO2, the equivalent of planting 865 trees. They also updated their packaging to a fully recyclable, compostable, and biodegradable kraft paper. Not bad, and they look super good!

2… Feel Jeans

Their jeans are crafted locally and exclusively in California from durable denim fabric in small batches. They use natural vegetable dye on the jeans’ back patches. Two styles of their jeans are sustainably washed using innovative Ozone technology. They package their jeans in reusable bags made from D2W technology which is biodegradable. Their paper product tag is made from 100% recycled paper and they minimise their waste by having one tag only and no additional packaging. Plus, by buying their jeans, you support a small brand, and I’m always here for that.


3… Reformation

In addition to the company’s eco-friendly practices for their offices, packaging, and local fair manufacturing, Reformation uses organic cotton or recycled polyester for their denim. Their denim production uses only one third of the amount of water and cotton than regular denim, and they have eliminated harmful chemicals in the finishing process.
Ref is always my go-to for dresses, little tops and denim. Take my money.


4… Re/Done

All made in the USA, using water conserving methods and no harsh chemicals, Re/Done production quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind. They take the vintage denim apart at the seams, repurposing it as the fabric of their new jeans. They also offer free repair service. Their denim gives the best butt, I own one pair and just ordered another pair on sale. Oh oui!

5… M.i.h Jeans

They reduced their water consumption to produce their denim by 85% compared to a standard jean and achieved a 54% reduction in carbon emissions. They also have a recycling service offering to take any old denim and jeans and recycle these into new yarns for new denim.
This London based brand is definitely on my radar for my next denim buy.


6… Boyish Jeans

Currently about 20% of their products are made from deadstock/vintage fabrics. Every component of their denim outside of the organic cotton is recycled: from the recycled paper hangtags, to the recycled metal hardware, to the recycled plastic bottles care labels. They also use 100% compostable polybags that will decompose in landfills within one year, versus traditional bags that take 20 to 200 years to decompose.

7… Nudie Jeans

Nudie’s denim is made with 100% organic cotton in socially responsible factories offering a transparent production. They also offer a free repair service and recycle worn out products.

8… Mud Jeans

One of MUD Jeans uses 1,500 litres of water, compared to an industry standard of 7,000 litres per jeans. This is made possible through their water recycling plants and innovative washing techniques. Over the past three years they’ve saved 12,000 jeans from landfill and incineration and turned them into new denim.
For their packaging, they only use Repack bags to send out their products. They can be reused up to 20 times and can be returned by dropping them in any mailbox. This saves 80% carbon emission compared to average packaging. Once returned, you can receive a 10% discount on all brands using Repack to send out their goods. First time I hear about this packaging system, and I’m here for it!

9… Bassike

Bassike has a no wasted material policy. In 2018, 97% of the jersey fabric they purchased was used to make garments, 2% was cut into rags and donated to local mechanics, while 1% was held in stock for future garment production.
Their paper and cardboard packaging is made from recycled content, and is also 100% recyclable and biodegradable. In 2019, they will introduce biodegradable plastic garment bags, a new generation material made from cassava starch that dissolves in water.


This French brand uses only fibers with a low carbon footprint (natural, organic or recycled fibers). Their organic cotton is GOTS-approved (Global Organic Textile Standard). They do not allow the use of any toxic or harmful substance in their production and require their partners to guarantee the traceability of all garments from fabric supply and dye to packaging.