5 Facts On Why I Stopped Buying Fast Fashion And Why You Should Too.

I remember going through endless Zara shopping sessions since I was a teenager. I’ve shopped for over 10 years pretty much all the fast fashion brands you can think of: Zara, H&M, Mango, Topshop, Boohoo, Asos… The impact of fast fashion on the environment and humans hit me about 4 years ago (took me a while to first realized) after watching the documentary “The True Cost”. That was my first aha moment and I cold turkey stopped buying fast fashion for 6 months. By lack of research (didn’t do a proper homework), I didn’t find enough alternatives to fast fashion that would still work with my budget. I also was younger and wanted to “stay in trend”, which lead to poor shopping decisions.

These past couple months, I’ve been rethinking totally how I consume, from food, to beauty products, to fashion. I’m doing my research this time, and I’m here to share it. So here are 5 facts on why we should all stop buying fast fashion and rethink our way to consume fashion in general.

  1. Instead of two seasons a year, the fast fashion industry undergoes 52 "micro-seasons."

    Such a cadence can’t be good on the production process, leading to producing faster often under inhumane conditions, and at a poorer quality.

  2. Garment workers in developing countries don’t get a fair “living wage”.

    Garment workers, mostly women, in Bangladesh make about $96 per month. The government’s wage board suggested that a garment worker needs 3.5 times that amount in order to live a “decent life with basic facilities. That also forces them to work excessive hours in order to survive.

  3. Fashion is the third most polluting industry in the world, and one of the largest consumers of water.

    According to the BBC, there were 235 millions items of clothing sent to landfill last year in the UK. The World Bank estimates almost 20% of global industrial water pollution comes from the treatment and dyeing of textiles. In China alone, the textile industry pumps out more than 3 billion tons of wastewater every year. In 2015, greenhouse gas emissions from textiles production globally totalled 1.2 billion tonnes of CO2 equivalent, according to a report by the industry-led Circular Fibres Initiative. This is more than the emissions of all international flights and maritime shipping combined.

  4. Exploitation of workers.

    A 2018 US Department of Labor report found evidence of forced and child labor in the fashion industry in Argentina, Bangladesh, Brazil, China, India, Indonesia, Philippines, Turkey, Vietnam and other countries.

  5. By 2050 there will be more plastic than fish in the ocean.

    700,000 fibers are released in average in a single domestic wash. All clothing made with synthetic fibers is not only polluting before you buy it, and after you’ve consumed it and that it sits in a landfill, but also every time you’re washing it. Fish in the seas are then eating those synthetic fibers.